What is commonly called the sense of touch is, in fact, the integration of multiple sensory signals. A variety of receptors on our skin communicate information about properties of the objects in the outside world. This information is merged with the signals from our muscles, providing our brain with the position of our limbs in space. Touch or haptics is therefore: What we touch, where we touch and when we touch. But the power of touch goes well beyond the crude sensory integration (a problem that, by itself, still presents many mysteries to modern scientists). Here at the SCHI Lab we study ways to deliver haptic sensations though brand new mid-air technology, play with other senses to manipulate haptic perceptions, and investigate the relationship between haptics and high cognitive functions such as emotions, learning (because, as even John Keats said “Touch has a memory”) and expectations, all spiced up with a bit of psychophysics in order to create novel interactive experiences.