User Experience has become a buzzword in the last decade being used in academia and industry alike to describe a presumably new way to design for better experiences for people using interactive software and system. But the way from a fancy and novel way of interaction with a system or a more immersive experience to a final product on the market is a long one. This talk presents a case study from industry describing how a first idea for a new experience is iterated, changed and enhanced to make it finally into the market. Based on this case study a theoretical framework is presented that shows how during a user-centered design and development process a variety of methods and approaches have to be combined to enable not only to design, but to engineer for user experience.
Regina Bernhaupt is associated researcher at IRIT, France and acts as director of user experience research at ruwido. Main goal of her research work is to understand the eco-system of (TV) entertainment and games and how to design and develop new forms of interaction enabling an enhanced overall user experience. Her work focuses on how to evaluate usability and user experience in various contexts especially for entertainment oriented products and services. She has recently edited a book on Game User Experience Evaluation and is author of several international publications. Regina is currently acting as member of the SIGCHI Executive Committee as VP for Membership and Communication. She has been active member of the Conference Management Committee of SIGCHI. In her role as Chair of the Games and Entertainment Community she helped establish the CHI Play conference and as chair for CHI Courses she implemented a three years experiment to improve coverage of topics for CHI courses offered at the conference and for SIGCHI sponsored conferences. In her spare time Regina loves to take care of her citron and orange trees in her garden in the south of France.